Common Questions About The Row Bags
These are the questions that come up most often about the row bags, answered with what can actually be verified. Because the brand publishes no price list, every figure here is an observed 2026 market price recorded in September of that year. Claims that are reported but not confirmed are labelled that way, not papered over. Where a figure comes from a resale report, it records observed market behaviour and is not investment advice. Ready-to-wear and footwear are not dealt with; this is about the bags. Much-repeated claims that cannot be checked have been dropped.
Who founded The Row, and where are its bags produced?
The Row was founded in 2006 by Mary-Kate and Ashley Olsen and is headquartered in New York City. Since 2012 the design studio has been in Tribeca, joined by a Paris office from 2011 and a London office from 2019. The label is named after Savile Row in London. Bags are made in Italy, and the brand states Made in Italy on its own product pages for the Half Moon, Soft Margaux 10 and 12, Margaux Shoulder 12, Bourse Clutch, Terrasse To-Go and Large Slouchy Banana. No more about manufacturing is made public, and any claim about a specific tannery is unverifiable. Own boutiques operate in Los Angeles, New York, London, Paris and Amagansett.
Why do the bags carry no logo?
There are no exterior logo plaques, branded hardware or monogram prints anywhere on the range. Instead, you identify the bag by silhouette, proportion and construction. Each bag carries a small, discreet exterior stamp, usually low on the side where it blends into the leather, plus a second stamp inside. Since the hardware is palladium-plated and matte or brushed, it reads as weight rather than shine. Linings are luxury materials in their own right, using nappa, lambskin, calfskin and cotton herringbone where other houses print logo jacquard. The practical consequence is that you cannot identify one of these bags the row bag from across a street, which for many buyers is the point.
How much should you expect to pay for a The Row bag?
Because the brand publishes no price list, each price quoted is an observed 2026 market price rather than an official one. The observed range went from $590 for a Double Travel Wallet up to $6,900 for the Marco Bag. Think in three bands: entry, roughly $590 to $1,500; middle, roughly $1,550 to $3,500; top, roughly $3,600 to $6,900. Material moves the number more than size does. On the same silhouette, suede reliably costs more than calfskin. Retailer prices are not uniform, and stock, currency and season all shift the figure, so read the table as a snapshot rather than a quotation.
| Price band | Range observed in 2026 | Example models |
|---|---|---|
| Entry | $590–$1,500 | Double Travel Wallet $590, Boone Tote $900, 90’s Bag $1,090, N/S Park Crossbody $1,290, Half Moon $1,390 |
| Mid range | $1,550 up to $3,500 | Alix $1,900, Large Slouchy Banana $2,550, Peggy Clutch $2,900, Bourse Clutch $1,590, Park totes in all sizes |
| Top tier | $3,600 up to $6,900 | Agnes 12 $4,400, Soft Margaux 10 $3,650, Margaux Shoulder 12 $4,900, Alger Tote $4,900, Marco Bag $6,900 |
| Suede premium | Silhouette-dependent | India 10.00 leather $3,850 versus suede $5,370; Agnes 15 $5,000 versus $5,800 |
Has the Margaux been discontinued?
No one outside the company knows, and the brand has never said. The confirmed facts are these: the Margaux was pulled from third-party retailers during 2025, and the brand’s own site now shows the Soft Margaux and the Margaux Shoulder in place of the original. Discontinuation itself is widely reported but has never received official confirmation from the brand. Keep the two apart: merging them is not supported by the evidence. In practice, the original now trades on the secondary market, where the Margaux 15 was reported reselling at around $4,350 to $6,000 and above in early 2026. It remains unresolved, not settled.
What separates the Soft Margaux from the original Margaux?
The Soft Margaux is a redesign rather than a renaming. Protective metal feet, an interior toggle closure, belted side gussets, a zip pocket and card slots are all new against the original. Soft Margaux 10 was observed at $3,650 in 100% calfskin with a cotton herringbone lining, 10 x 7 x 7.5 inches, a 5-inch handle drop, palladium-plated hardware, a removable shoulder strap and one card slot, Made in Italy. Soft Margaux 12 shares that construction at 12 x 9 x 7.5 inches, with two card slots and a zip pocket, at $4,350. There is talk of a Soft Margaux 15 at about $4,700; the figure remains unconfirmed. Margaux Shoulder 12, observed at $4,900, is a separate shape with a lambskin lining and elongated tubular handles.
What do the numbers in the bag names refer to?
Read the number as width in inches; it is neither a size tier nor a series code. It works for Margaux 10, 12, 15 and 17, India 10.00, 12.00 and 15.75, Agnes 12 and 15, Sofia 8.75 and 10, and Marlo 12 and 14. This makes comparison remarkably simple, since two bags sharing a number occupy roughly the same width. A leather-and-canvas Margaux 17 is carried by a major retailer at approximately 17 x 12 x 9 inches, although the price is not verified. N/S or E/W in a name signals orientation, not dimension. Reading both conventions tells you most of what you need before seeing the bag.
What should I check to authenticate a The Row bag?
Since there is no public serial number, date code or authenticity card system for these bags, there is no code to look up and nobody can verify one for you. In its place, authentication happens in the hand. Machine-precise stitching at an even density with no fraying or wandering lines is what you want, as are hand-painted edges with no overflow, bubbling or thin coverage. Genuine hide feels substantial and soft at once and absorbs light rather than reflecting it, while fakes feel stiff, thin or faintly plasticky. A crisp, centred interior stamp reading the logo and Made in Italy is the norm, and the Margaux carries engraving on its buckles and base feet. Counterfeits reported through 2024 and 2025 pass photo inspection, which is why in-hand checks and platform authentication dominate the advice.
- No serial numbers, date codes or authenticity cards exist
- Stitching of even density, with clean hand-painted edges
- Interior stamp crisp and centred, reading Made in Italy
- Hardware matte or brushed, closing precisely
- A silhouette that stays put with nothing inside
How well do The Row bags hold value on resale?
On observed market behaviour they have, though this is not investment advice and past figures forecast nothing. The Rebag CLAIR 2025 report placed the brand at 97% value retention, entering its unicorn tier of 85% and above for the first time, behind only Telfar, Hermes and Goyard. Individual models varied: N/S Park Tote 146%, the report’s strongest, Margaux Tote 107% and Half Moon shoulder 106%. Set that against the same report’s Hermes Kelly Mini II at 282% and Goyard at 123%. Fashionphile resale was reported up about 44% year over year, a softer figure. The picture is uneven: black and neutral calfskin hold the value, while canvas, nylon, sisal and seasonal colours discount.
Where can I buy The Row bags?
The direct routes are the brand’s own webstore and the boutiques in Los Angeles, New York, London, Paris and Amagansett. Confirmed multi-brand stockists take in Bergdorf Goodman, Neiman Marcus, Net-a-Porter, Mytheresa, FARFETCH, FWRD, SSENSE, Selfridges, Moda Operandi and Cettire, alongside independents such as A’maree’s and Savannahs. The Outnet stocks off-price and archive stock, where discontinued styles often surface on it. On the secondary market, Rebag, The RealReal, Fashionphile, Vestiaire Collective, 1stDibs, Madison Avenue Couture and Future Reference all trade them. Poshmark, eBay and Mercari also list them; sources flag the first two as higher counterfeit risk. Anyone searching for the row for sale should note that at least one non-official site uses the brand’s name, so confirm you are on the brand’s own store before buying direct.
What is the right way to care for one?
No brand-issued care protocol exists, so this is material-appropriate general guidance rather than instruction from the label. Whatever the material, avoid overfilling, keep the bag out of direct sunlight, heat and rain, and store it in its dust bag lightly stuffed so it holds shape. Buff calfskin and grained finishes with a soft dry cloth and use neutral conditioner sparingly. Because nappa and lambskin are exceptionally soft and mark easily, use a dry cloth and avoid over-conditioning; both appear mostly as linings. Suede is the most fragile material in the line and takes a suede brush only, with no leather cream, wet wipes, soap or water-based cleaner. Raffia, sisal, canvas and silk or satin pieces spot-clean but are least forgiving to water and least serviceable.