Content marketing: Basic strategies and how to get started

The design here is key, with hand-drawn illustrations and an informal tone helping to onboard new clients in a calm and reassuring way, while at the same time pushing the brand. By showcasing the noble goals of clients, Buffer is in fact promoting itself by attempting to align its own values with those of its target audience. Featuring a communications specialist, this article from social media analytics platform, Buffer, works like a brand spotlight turned in on itself. Entrepreneur and marketer, Neil Patel, explains how Google’s algorithms work when ranking content via his blog post. They discuss qualitative aspects of working, such as how to dissociate yourself from the “noise” in your routine, why multitasking is a myth, and how to improve focus.

• Podcasts are radio shows that cover various types of discussions, interviews, storytelling, and many more.
• Video content is mostly popular on social media platforms that help businesses to have a healthy connection with their customers on a personal level too.
• Blogging also helps businesses to set thought leadership, improve the SEO, and also potentially engage the audience with relevant information.
• Knowing the needs and understanding the target audience is the most basic fundamental of a successful Content Marketing strategy.

And before we know it Lenovo has been integral to the development of one of the most popular motorsports on the planet over the past 70 years. This article/case study by tech giant Lenovo unashamedly focuses entire tranches of the tech sector through the narrow lens of motorbike racing. Not really an advert, it’s more a miniature case study into their own success, tying digital operations to their practical application in the physical world. Instead of a hard sell, the video reflects on changing working practices, incorporating the Covid-19 pandemic, and showcasing those people at the forefront of the industry.

As such, more discerning audiences tend to be loyal, valuing the quality of the content creative content marketing as a staple in their learning calendar. It utilizes the podcast format well to craft compelling stories instead of lecturing listeners. Each week, the Harvard Business Review (HBR) interviews an industry leader on a pressing topic, such as stakeholder capitalism, how to foster imagination or even the fall of Carlos Ghosn. This guide by Hotjar, a website heatmap and analytics tool, describes key principles behind user experience (UX) design, the creation process and the differences between UX and user interface (UI). As an aside, those companies that fail to formulate their own style face the ignominious fate of becoming a meme.

Related Articles

#23 VMware People “Take3” Months to Support Nonprofits on their Digital Journeys With the Tokyo Olympics underway (at the time of writing of this article), this type of creative content harks back to the points made earlier in this guide where we spoke about staying informed. Further content in the form of videos, links to mascots, and a case study are designed to nurture interest through the sales funnel. This is compounded through the inclusion of multimedia to cover all bases with the target audience. Another example of blog content designed to inform and build brand awareness. This report prides itself on its intellectual rigor and is designed to inform fellow marketing professionals.

In this short guide, COMCAST reviews the steps small businesses need to take to better organize a remote workforce. Sharing similar objectives to the Kantega short (pt. 5), this approach differs in that it takes itself seriously. Written by the employee themselves, the piece is a kind of social proof designed to showcase the modern working practices employed by Cisco, and the type of talented young person it attracts.

Creative Content Marketing Examples

Typically, this content is free, but brands require an email signup to view the eBook. If a scannable blog post won’t do the trick, turn to the more comprehensive eBook format. Do you have a topic related to your brand that needs to be covered in-depth? Clearscope, a content optimization tool company, does an excellent job of hosting relevant speakers in a webinar format. If you’re anything like me, your inbox is full of branded newsletters that you can glean inspiration from.

To stay competitive, brands should create an interactive that has a strong tie to their brand offering. In fact, 44.4% of marketers who leverage interactive content rate their strategy as successful, slightly higher than those who don’t invest in interactives (39.9%). Lastly, in the lifestyle industry, it’s common to see how-to’s or tutorials. On the other hand, someone in the finance industry might not be able to do a product comparison but can explain a complex topic with an animated video. Video content can rank on search engines and capture the attention of visual learners. The more engaging animation is, the more likely people are to stay on your site longer or share.

In this example, Asana, a productivity and project management tool, features a discussion between a neuroscientist and a psychologist. #4 What We Can Learn About Productivity and Focus from a Cognitive Neuroscientist and High-Performance Psychologist Like web tools, a guide can become industry-standard teaching for fellow professionals on what they need to succeed. Not to mention a popular tool will generate high levels of SEO hits. People are more creative in a relaxed environment where they can explore ideas.

Across the infosphere there are plenty of tips for cracking on with creative content, but little actionable advice. 7,500 relationships and sustainable, evergreen assets that don’t strike out. With experience in SEO and content creation, she enjoys finding creative solutions to help brands thrive. Thinking of investing in more creative content but don’t want to hire an internal team of writers, designers, and developers to make it happen? This allows interested companies to see what we can potentially do for them. Case studies are an opportunity to show off your team’s skills to build credibility.

Even if they have a service or offering, photography can help them demonstrate how it’s used. Photography is a go-to format for most brands because it allows them to showcase their physical product. Design is woven into almost every part of any successful brand, from the packaging and logo to blog post images and social media content. Graphic design is an art form that compiles visual elements to convey a message.

In fact, a study by the Content Marketing Institute found that newsletters were rated as the highest performing content for securing and and nurturing leads. We have one of those ourselves, if you like podcast episodes on all-things content marketing and SEO, take a listen. Auditory learners may benefit from content marketing podcasts where titans of the industry discuss trends or best practices. If you’ve read this far, you’re likely interested in learning more about content marketing.

Key Aspects of Content Creation

This animated infographic on “Constructing the City of the Future” by BigRentz brings a futuristic city to life in a way that copy alone could not. This topic can be difficult to explain with words or static images, so a small animation goes a long way. For example, a low-effort animation might be a post image that features some movement. If you want to improve upon your current content design, try adding animation. UGC is a medium-effort route that can lead to curated examples that are unique and creative. Brands can choose to create their own custom photography, source user-generated photography, or utilize stock imagery.